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CREATIVE AGENCY

Be Guided

Be Guided is a full-service creative agency working across film production, digital marketing, brand strategy and design. The creative work spoke for itself. The new business didn't have a system behind it.

Clients include Netflix, Lamborghini and Jaguar.

BEFORE

Strong work. Unpredictable pipeline.

Growth relied on referrals, so the pipeline rose and fell with demand. Nobody was clear on which clients to prioritise or what made a lead worth chasing, so deal quality was hit and miss. The CRM was barely used, with little automation or reporting, so it was hard to see what was really happening.

WHAT WE DID

One system, from strategy to execution.

Strategy
Defined who to target and built a scoring model to rank leads, then sharpened the messaging, positioning and rules for what counts as a real opportunity.
Execution
Designed the full sales process, then set up CRM workflows, automations, dashboards and reporting so everyone could see where every deal stood.
Ongoing
Set up regular pipeline reviews, clear ownership of each deal, and forecasting so leadership could plan ahead.
RESULTS

The numbers that matter.

800%ROI within the first 2 months
+627%Open pipeline value
+150%Lead to opportunity conversion
"

nymra brought order to chaos. They didn't just improve our sales, they built the infrastructure behind it. From ICP clarity to CRM automation, everything now runs with precision and accountability. It's given us real confidence in how we scale.

Byron de Carvalho
Co-Founder / Creative Director, Be Guided
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